The Challenge

When I first started working with Baugher Botanicals, their online presence didn’t reflect the heart of the brand. The Shopify store was built on a generic theme, and without a defined visual identity, the playful, creative spirit of the florist wasn’t coming through.

The Solution

To bring the brand’s personality online, I began by defining a cohesive visual identity that captured Baugher Botanicals’ fun and approachable essence. This included refining the color palette, typography, and imagery style to create a vibrant and recognizable look. With the branding in place, I redesigned the Shopify store, moving away from the generic template to a layout that prioritized usability, storytelling, and the customer experience.

The new store highlights the artistry behind each arrangement and service through carefully curated visuals, engaging videos, and a layout that makes exploring collections effortless. Product pages were enhanced to clearly showcase offerings while maintaining the playful, creative tone of the brand. Every design choice was made to reflect the unique spirit of Baugher Botanicals while ensuring a smooth and enjoyable shopping experience.

The Results

Since the redesign, Baugher Botanicals now has a professional online presence that truly reflects the brand’s personality. The new store gives her the freedom to focus on growing her business while expanding her offerings online. With a platform that showcases both products and services, she can now reach more customers and sell her creations with confidence, knowing her website supports her business rather than holding it back.