The Challenge

Zero 2 Zen came to me as a vision waiting to take shape. With no existing website or formal brand identity, the challenge was to craft a look and feel that could capture the essence of her practice—spiritually rooted, transformative, and welcoming.

The Solution

To begin, I guided her through a brand questionnaire. This helped us clarify goals, target audience, and the visual direction the brand would take. While she wasn’t sure what she liked stylistically, she had strong inspirations: the Tree of Life, chakras, and the natural flow of energy. These symbolic elements became the foundation for a modern, holistic identity that would resonate with spiritually inclined wellness seekers.

At the center of it all was her tagline, “Parkour Your Life.” It spoke to her philosophy of transformation through movement and energy - a feeling the brand needed to embody in both design and tone.

I began by sketching concepts and presenting a direction that reflected her vision. Through feedback, we refined colors and typography, but the real breakthrough came when I pivoted fully into the Tree of Life concept, weaving in the seven chakras and a flowing, yin/yang-inspired form.

That shift created the “aha” moment she had been waiting for, and it became the foundation of a flexible logo system; primary, secondary, and submark—that captured the transformative essence of Zero 2 Zen.

Once the brand identity was established, I designed a responsive website that carried it forward. The site not only reflected Zero 2 Zen’s holistic, transformative approach, but also made it easy for clients to understand her services and book with confidence.

The Results

The final product gave her something that supported her business - a professional digital presence that felt true to her vision, spoke directly to her audience, and built immediate trust with potential clients. By weaving in consistent branding and imagery, layout, and typography, the website became more than a marketing tool- it became an extension of her practice, creating an experience that felt both personal and uplifting.