The Challenge

Last Days Tattoo, a vintage staple in Ocean Beach, had an outdated online presence that caused confusion for customers. Two different versions of their website were live simultaneously, making it difficult for clients to find accurate information. This lack of clarity hurt their professional image and limited their ability to turn visitors into booked appointments.

The Solution

I partnered with Last Days Tattoo to create a cohesive, professional website experience that matched the character and reputation of their shop. The new design highlights the artistry of their work while making it simple for potential clients to book a consultation or appointment. To better serve both the business and its customers, we added:

• A Tattoo Style Guide to showcase popular styles and educate customers on it's history.

• A waiver page to simplify the onboarding process.

• A new online shop for gift certificates, with scalability to expand into merchandise.

• A downloadable aftercare guide to support clients post-appointment.

• A FAQ section to answer common questions and reduce booking friction.

• Improved portfolio highlights and location showcase.

The Results

The new website gives Last Days Tattoo a polished, modern platform that reflects their reputation and makes it easy for clients to take the next step. By showcasing their experience and work, streamlining the booking journey, and adding resources that build trust, the shop is now equipped with a digital presence that works as hard as they do.