Designing a Habit-Driven Fitness & Mindset Experience
VIBE is a fitness, lifestyle, and mindset app created with Lauren Stallwood to help users stay motivated, track progress, and access daily workouts and coaching. I led the UX/UI, branding, and website design, creating a cohesive, engaging experience that reflects Lauren’s brand and energizes users.
Team
Lauren Stallwood, PointBreak Labs
Role
UX/UI, Product Design, Branding, Website Design, Content Design
Tools used
Figma, Framer, Adobe Creative Cloud
Timeline
2021-2022
INTRODUCTION
Vibe by Lauren Stallwood
Lauren Stallwood, a former England International Women’s Rugby League player and current competitive CrossFit athlete, is also a passionate CrossFit coach and personal trainer. Known as "Loz" on social media, she has built a following of over 400k by sharing her training lifestyle, coaching tips, and personal journey.
Our project began when Lauren set out to maximize her personalized training approach and offer something unique: a customized app focused not only on daily physical training, but also on mindset development.
I worked closely with Lauren to build her brand and translate her coaching experience into a compelling mobile experience. This included developing a complete brand identity, website, designing the mobile app, and later leading a redesign to better reflect how her brand had evolved over time.
THE CHALLENGES
Customizing from the ground up
ㄨ Managing Complex Content and Workout Structure
Lauren’s content included multiple programs, e-books, challenges, leaderboards, and stats, creating complexity behind the scenes. The biggest challenge was turning her detailed daily workout structure, challenges, and follow-along content into a fun, habit-driven, and easy to follow experience.
ㄨ No Initial Branding
The project began without any established branding - no logos, colors, or visual guidelines. I worked to create a cohesive brand identity from scratch that reflected Lauren’s personality and resonated with her target audience. This foundation guided the app’s design and overall user experience.
RESEARCH
Understanding her audience and brand
Lauren had already developed three distinct training programs: LiteLife, Lifestyle, and GritLife. Each designed with varying intensity and equipment needs. This made her programming accessible to a wide range of users, from everyday athletes to competitive CrossFitters. With that in mind, we defined our target audience as young to mid-age men and women who live active lifestyles and resonate with Lauren’s unique balance of grit and grounded coaching.
To better understand the landscape, I researched competitors like Whoop, Sweat, and Alive by Whitney, analyzing how they structured their programming easily, motivated users, and built community.
Lauren and I spent time diving deep into the name and visual identity for the app, ultimately landing on VIBE by Lauren Stallwood. We explored soft, clean visuals with a slightly feminine edge, without overwhelming the user experience. Teal and light peachy pink gradients became foundational to the brand, and I built out a full brand presentation with fonts, color codes, and usage examples so Lauren could begin pre-launch marketing with consistency and confidence.
CREATING HABITS
Daily reminders and feel-good UI
One of my key goals was to encourage consistent use and long-term adoption. To do this, I designed features that supported daily habits and positive reinforcement:
Daily quotes were added to give users a small moment of inspiration each day and encourage them to return regularly
Morning and evening journaling prompts were included to provide structure and make it easier for users to build a consistent reflection practice
Journal and workout reminders were implemented to help users stay accountable to their personal goals
Both journaling and training streaks were added to visually reward consistency and motivate users to maintain their routines
Daily check-ins for the user to track their training, mood, and more.
By layering these features together, I built a system designed to foster habit formation, accountability, and motivation, ensuring that the app supported not just one-off training engagement, but ongoing personal growth and mindfulness.
PROTOTYPING
Testing the interface
After finalizing the layout and flow of the app, I built a prototype in Figma to mimic the user experience and allow us to test how everything was working so far. The prototype helped identify a few areas that needed refinement or were missing screens. Testing also strengthened the Challenge experience - because it was so detailed, we were able to simulate the day-by-day flow in real time, which helped us finalize the verbiage and interactions.
Message savannahbuchanann@gmail.com for any issues accessing prototype.
EXPANDING HER REACH
Website & marketing
To drive her following to the app, we initially created a landing page for the app. This page served to spread the word, gather email lists, share the features and who VIBE is and what it offers.
Since "re-skinning" the app to further support her visual identity, we've updated the site and added more pages for her 1:1 personalized coaching and sponsors page. I included many elements from the app 2.0 designs, such as the curved shapes and gradients to make her brand cohesive from app to website.
The Results
VIBE launched in February 2023 as a tool to support Lauren's 1:1 coaching and expand access to her unique style of training. The app made it easier for clients to stay connected to Lauren’s programming, mindset tools, and coaching. In addition to being a hub for her personal clients, daily training workouts for app subscribers, allowing users to experience the same intentional structure Lauren uses with her athletes.
Alongside the app, Lauren now has a fully developed brand system that reflects her energy, values, and coaching voice making it easier to scale her online presence and support her growing community.
APP REVIEWS
GREAT App!!
LOVE the programs, you get 3 every day,- You Can choose what fits your day- in the Gym or at Home + videoes till every exercise in case you dont know it, or need to see how i properly done 😂 moneys worth 💪🏻
Brilliant
The whole app is really well thought out and offers structured workouts suitable for everyone with three options, depending on what kind of training equipment you have access to (if any). You can log your progress and even log onto a leaderboard if you want to. I was glad to log on today and find that the app had given me a well deserved rest day 😊
