Bringing Subscription Services to Local Businesses & Their Customers
Designed as a B2B2C solution, Clustir equips brands with the tools they need to seamlessly launch, manage, and scale recurring revenue models, while maintaining complete control over customer experience and brand identity.
Team
Clustir, PointBreak Labs
Role
UX/UI Lead, Product Design, Branding, Website Design, Web Design
Tools used
Figma, Framer, Adobe Creative Cloud
Timeline
2021-2022
INTRODUCTION
Clustir - Bringing Businesses Closer to Their Customers
Clustir is a subscription infrastructure platform that empowers businesses to offer customized subscription services directly to their customers.
Designed as a B2B2C solution, Clustir equips brands with the tools they need to seamlessly launch, manage, and scale recurring revenue models, while maintaining complete control over customer experience and brand identity.
My role focused on designing a fully comprehensive product ecosystem for businesses and customers, which included:
A user-friendly front-end experience for customers to explore, subscribe, and manage their subscriptions with ease
A streamlined business dashboard that allows partner brands to manage their offerings, track analytics and stats, and handle customer interactions
An internal admin portal for Clustir’s team to oversee platform-wide activity, support businesses, and manage system operations
THE CHALLENGES
Obstacles businesses face
As more businesses look to deepen customer relationships and create other revenue streams, subscription models have become a go-to solution. However, many businesses face critical challenges:
ㄨ Limited technical expertise to build or integrate complex subscription systems
ㄨ Difficulty managing recurring payments, customer access, and product personalization
ㄨ A lack of flexibility in white-label solutions that support brand-specific needs
RESEARCH
Understanding the struggles
Understanding the types of businesses Clustir was targeting was a critical starting point in the research phase. The team emphasized a focus on local, experience-driven businesses, such as; breweries, coffee shops, boutique retail stores, restaurants, and similar community-based brands.
My goal was to identify the common challenges these businesses face when launching and maintaining subscription services. I spoke 1:1 with real businesses, business owners, and their customers to gather their needs and struggles.
Through local business interviews, market analysis, and competitor research, several key insights emerged:
Businesses felt..
They lacked the resources or technical knowledge to build and manage a custom subscription system.
Subscription offerings needed to go beyond just product delivery, they needed to drive loyalty and community engagement.
They wanted a customer-facing experience that felt uniquely theirs, branded, and was customizable.
Customers felt..
They would gladly support a local business with subscriptions if presented the opportunity and the tech was easy to manage subscriptions.
Excited about the idea they would be able to order their favorite products in bulk straight to their door.
Responded positively to a customer loyalty program through Clustir subscriptions
WIREFRAMING & LAYOUT
Mapping out the user journeys through design
During the layout stage, we focused heavily on the onboarding experience for both core user types: businesses joining Clustir to offer their services, and customers subscribing to those services. Each flow was carefully designed to prioritize speed and effective data capture.
For businesses, onboarding involved a short series of questions about their offerings, industry, and goals—this allowed Clustir to intelligently align them with the most relevant tools within the web app. We also integrated SMS messaging into the onboarding process to help business owners stay updated on key actions and milestones without needing to constantly log into the platform.
We began by mapping out three distinct user journeys—business, customer, and admin to better understand each perspective. Through early testing and feedback, we identified that businesses might use Clustir in different ways; whether to launch product subscriptions, build memberships, or offer exclusive digital content, so flexibility within the onboarding was essential.
PROTOTYPING
Testing the interface
After finalizing the layout and flow of the app, I built a prototype in Figma to mimic the user experience and allow us to test how everything was working so far. The prototype helped identify a few areas that needed refinement or were missing screens. Testing also strengthened the Challenge experience - because it was so detailed, we were able to simulate the day-by-day flow in real time, which helped us finalize the verbiage and interactions.
EXPANDING HER REACH
Website & marketing
To drive her following to the app, we initially created a landing page for the app. This page served to spread the word, gather email lists, share the features and who VIBE is and what it offers.
Since "re-skinning" the app to further support her visual identity, we've updated the site and added more pages for her 1:1 personalized coaching and sponsors page. I included many elements from the app 2.0 designs, such as the curved shapes and gradients to make her brand cohesive from app to website.
The Results
VIBE launched in February 2023 as a tool to support Lauren's 1:1 coaching and expand access to her unique style of training. The app made it easier for clients to stay connected to Lauren’s programming, mindset tools, and coaching. In addition to being a hub for her personal clients, daily training workouts for app subscribers, allowing users to experience the same intentional structure Lauren uses with her athletes.
Alongside the app, Lauren now has a fully developed brand system that reflects her energy, values, and coaching voice making it easier to scale her online presence and support her growing community.
