Team
PointBreak Labs
Clustir
Time
200 hours
2021-2022
Roles
UI/UX Lead, Research, Prototype + Testing
Tools
Figma, Adobe Suite, Zoom
Clustir is a subscription infrastructure platform that empowers businesses to offer customized subscription services directly to their customers.
Designed as a B2B2C solution, Clustir equips brands with the tools they need to seamlessly launch, manage, and scale recurring revenue models, while maintaining complete control over customer experience and brand identity.
My role focused on designing a fully comprehensive product ecosystem, which included:
Brand Identity and logo
A user-friendly front-end experience for customers to explore, subscribe, and manage their subscriptions with ease
A streamlined business dashboard that allows partner brands to manage their offerings, track analytics and stats, and handle customer interactions
An internal admin portal for Clustir’s team to oversee platform-wide activity, support businesses, and manage system operations
As more businesses look to deepen customer relationships and create other revenue streams, subscription models have become a go-to solution. However, many businesses face critical challenges:
Limited technical expertise to build or integrate complex subscription systems
Difficulty managing recurring payments, customer access, and product personalization
A lack of flexibility in white-label solutions that support brand-specific needs
Understanding the types of businesses Clustir was targeting was a critical starting point in the research phase. The team emphasized a focus on local, experience-driven businesses, such as; breweries, coffee shops, boutique retail stores, restaurants, and similar community-based brands.
My goal was to identify the common challenges these businesses face when launching and maintaining subscription services. Through local business interviews, market analysis, and competitor research, several key insights emerged:
Lack of technical infrastructure: Many local businesses lacked the resources or technical knowledge to build and manage a custom subscription system.
Need for simplicity: Owners and staff needed a solution that was intuitive and easy to manage day-to-day.
Brand control: These businesses wanted a customer-facing experience that felt uniquely theirs and was customizable.
Recurring engagement: Subscription offerings needed to go beyond just product delivery—they needed to drive loyalty and community engagement.
During the layout stage, we focused heavily on the onboarding experience for both core user types: businesses joining Clustir to offer their services, and customers subscribing to those services. Each flow was carefully designed to prioritize speed and effective data capture.
For businesses, onboarding involved a short series of questions about their offerings, industry, and goals—this allowed Clustir to intelligently align them with the most relevant tools within the web app. We also integrated SMS messaging into the onboarding process to help business owners stay updated on key actions and milestones without needing to constantly log into the platform.
We began by mapping out three distinct user journeys—business, customer, and admin to better understand each perspective. Through early testing and feedback, we identified that businesses might use Clustir in different ways; whether to launch product subscriptions, build memberships, or offer exclusive digital content, so flexibility within the onboarding was essential.
A key insight was integrating Clustir with the community. Businesses can enable a donation option that sends all unclaimed subscription value to their chosen charity. This feature supports Clustir’s mission to help local businesses give back and strengthen their communities.
We also iterated on the business dashboard after identifying a need to simplify the initial interface. The original version included a range of performance metrics, but we narrowed it down to the data that mattered most to our users: a subscription summary (including number of active subscribers, year-to-date subscription sales, and monthly gross sales), subscriber activity (skipped orders, paused, or canceled subscriptions), and top-performing active/inactive offerings with customizable filters for timeframes. This allowed business owners to make quick, informed decisions without feeling overwhelmed by data.
During the prototype phase, I created interactive, high-fidelity prototypes in Figma for each user flow: business, customer, and admin. Each prototype featured unique onboarding experiences, dashboards, and navigation tailored specifically to the needs of that user type, ensuring a personalized and relevant experience across both desktop and mobile.
Testing the user paths was crucial for validating the flow and uncovering usability issues early. We gathered feedback from potential business users, which helped us improve navigation, add important customization options that many flagged as essential, and streamline the onboarding process. These changes made the overall experience stronger and more intuitive.
The prototypes also served as a vital communication tool between design, product, and development teams, aligning everyone around the user journey before moving into full development.
Customer Onboarding Experience
To encourage businesses to sign up, we designed a comprehensive landing page that highlights the benefits of offering services through Clustir, clearly presents pricing, and provides an easy way for potential clients to get in touch.
Our main goals were to demonstrate how Clustir helps businesses grow their profits, improve customer satisfaction, and simplify day-to-day operations by providing effective tools tailored to their needs.
During the brand identity phase, we developed a clean and simple logo, focusing on a color palette of purple, teal, and yellow. These soft tones were consistently applied across the website to create a cohesive and approachable brand experience.
Landing Page Design
Clustir is set to launch later this year and I can't wait to see how they help scale local businesses with their platform! Stay tuned for more updates.
Comprehensive Web App Built to Help Businesses and Their Customer Thrive
Designed responsive and comprehensive user experiences with end-to-end user flows and interactive prototypes for three key user types: businesses, customers, and admins.
Brand Identity and Marketing Assets
Developed a cohesive brand identity that included a logo, color palette, and a conversion-focused landing page.
Scalable and Flexible Platform Design
Created a scalable and flexible platform design featuring intuitive onboarding processes, customizable dashboards, and an admin portal. These tools enable businesses to efficiently manage subscriptions while maintaining control over their brand and customer relationships.
